By Sean Colón
In Arizona’s thriving short-term rental market, first impressions are everything. As an Airbnb or VRBO host, your listing’s photos are the key to attracting potential guests and driving bookings. With Arizona's diverse landscapes and vibrant cities, renters expect visually appealing properties that offer a unique experience. But what parts of your home should you focus on to make your listing stand out online? And more importantly, how can you ensure these photos truly reflect the value of your property?
Why Quality Photos Matter in Arizona's Short-Term Rental Market
Arizona is a top destination for vacationers and business travelers alike, with the short-term rental market booming in cities like Phoenix, Scottsdale, and Sedona. According to a 2023 report, Arizona’s short-term rental market saw a year-over-year revenue increase of 17%, with demand continuing to rise . However, with increased demand comes increased competition. Your photos are often the first thing potential guests see, and they can make or break whether someone chooses your property over the competition.
“listings with high-quality photos see 24% more bookings than those without”
The importance of professional photography in real estate and rentals cannot be overstated. According to Airbnb, listings with high-quality photos see 24% more bookings than those without . In Arizona, where the unique desert landscape and upscale interiors are major selling points, capturing your property in the best light can significantly impact your bottom line.
The Most Impactful Areas of Your Rental to Photograph
When preparing your Arizona Airbnb or VRBO for a photoshoot, it’s essential to highlight the areas that guests care about most. Here’s a shot list of the most impactful parts of your home to focus on:
Living Room: This is often the heart of the home where guests will relax and spend time together. Capture wide shots that showcase the room's layout, natural light, and any unique features like a fireplace or views of the surrounding landscape.
Kitchen: Many guests prioritize a fully-equipped kitchen for their stay. Highlight clean countertops, modern appliances, and inviting dining areas. If your kitchen opens to a living space, capture how these areas connect.
Master Bedroom: The master suite should feel like a retreat. Focus on the bed, any luxurious linens, and natural light. If the room has an en-suite bathroom, be sure to include it in your photos.
Bathrooms: Guests love to see clean, well-maintained bathrooms. Pay special attention to the master bathroom, focusing on features like walk-in showers, bathtubs, and double vanities.
Outdoor Spaces: Arizona's weather is perfect for outdoor living. Whether you have a patio, pool, or stunning desert views, make sure to capture these spaces. Highlight any outdoor furniture, fire pits, or unique landscaping.
Unique Features: Does your rental have a home theater, game room, or office space? Include these in your listing to appeal to a broader audience. Special features like these can set your property apart from others.
Local Flavor: Include photos that capture the essence of your location. If your property has views of iconic Arizona landmarks, nearby hiking trails, or is close to downtown amenities, showcase these in your listing.
DIY Photography vs. Hiring a Professional
While it might be tempting to snap some photos with your smartphone and call it a day, investing in professional photography is the best way to ensure your listing looks its best. Professional photographers have the equipment and expertise to capture your property in the best possible light, emphasizing the space, light, and unique features that make your rental stand out.
A professional photographer can also help you stage your home, suggest angles that highlight its best features, and edit the photos for maximum impact. In a competitive market like Arizona, where short-term rental properties are constantly vying for attention, professionally taken photos can be the difference between a booking and a missed opportunity.
Conclusion: Elevate Your Listing and Maximize Your Bookings
In the Arizona short-term rental market, quality photography is not just an option; it’s a necessity. By focusing on the most impactful areas of your property and hiring a professional photographer, you can ensure that your listing attracts the attention it deserves. Remember, your rental property is a significant investment—don’t leave its presentation to chance. With the right photos, you can showcase the true value of your property and secure more bookings, helping you stay ahead in Arizona's dynamic short-term rental market.
By the way, I help realtors improve their online and social media presence by providing beautiful photos of their listings. That is why I’ve created this FREE HOME PREP LIST for your clients to help your listings look their best. Feel free to share.