By Sean Colón
Arizona’s real estate market is as dynamic as its desert landscapes, and staying ahead means leveraging every tool and trend at your disposal. For realtors, the rise of AI-powered home searches on platforms like Zillow is transforming how buyers and renters approach their dream home hunt. With these innovations and a deep dive into today’s unique home search trends, Arizona realtors can sharpen their strategies and connect with clients like never before.
The AI Revolution in Home Search
Zillow’s cutting-edge natural language search feature is a game-changer. Buyers and renters can now bypass complex filters and simply type requests like, “3-bedroom home near downtown Phoenix with a pool” or “pet-friendly homes within 20 minutes of Tempe.” This intuitive approach aligns with how people naturally think and speak, making the search process faster and more personal.
For Arizona realtors, this means clients are coming to the table with more specific wants—and it’s your chance to shine by offering insights and homes that match these hyper-focused needs. With affordability, commute times, schools, and points of interest now integrated into Zillow’s search, clients are prioritizing convenience and quality of life. Did you know that “homes under $4,000 monthly near schools” is one of the most popular search types? Meeting these demands requires being hyper-aware of your local market inventory and trends.
Today’s Trends: What Arizona Buyers Are Searching For
Arizona’s diverse geography and vibrant communities play a significant role in shaping buyer preferences. Zillow’s search trends offer a window into what’s hot in the Grand Canyon State. Here’s what’s topping the list:
Pools & Outdoor Living: With over 300 days of sunshine annually, it’s no surprise that “pool” is a top search term for Arizona buyers, appearing in 38 states overall. Backyards with pools, outdoor kitchens, and shaded patios are must-haves for those seeking a desert lifestyle.
Ranch-Style & Single-Story Homes: Arizona’s retirees and families are drawn to the charm and practicality of ranch homes. The demand for single-story layouts is skyrocketing, offering accessibility and a seamless flow for living.
Pet-Friendly Properties: Arizona, known for its love of furry friends, is among the top states where searches for “pet-friendly homes” dominate. Properties with dog runs, barns, or nearby pet-friendly parks resonate with buyers.
Lakeside Retreats & Scenic Escapes: While pools may dominate, there’s also a steady demand for properties near Arizona’s iconic lakes, such as Lake Havasu and Canyon Lake. Buyers are prioritizing weekend getaways and vacation homes within driving distance.
Tapping into AI and Trends to Serve Clients Better
As a realtor, understanding these emerging priorities allows you to position yourself as a market expert. When clients come to you after browsing Zillow, they’ll likely have a wish list driven by AI-powered insights. Here’s how you can turn that to your advantage:
Customize Property Recommendations: Use the search trends as a foundation. If a client loves the idea of “lakefront living,” direct them to areas like Lake Havasu City or communities with nearby water features.
Emphasize Lifestyle Benefits: For clients looking for “ranch-style homes with acreage,” highlight properties that provide privacy and potential for customization. Use vivid descriptions to help them envision the lifestyle their dream home offers.
Leverage AI-Powered Tools: Educate clients on how to use Zillow’s search tools effectively, like setting up alerts for properties that match their criteria. Empowering them enhances their experience and positions you as a trusted guide.
Why It Matters: Data-Driven Insights for Realtors
To understand just how impactful these trends are, consider the numbers. In 2024, ranch-style homes, pools, and “garage” were among the most-searched features nationwide, with “pool” dominating in states like Arizona. Additionally, unique searches for amenities like “barndominiums” and “cabins” signal a desire for distinctive living spaces. By combining your local expertise with these insights, you can anticipate what buyers want before they even express it.
Arizona-Specific Insights: Stand Out in a Competitive Market
Arizona’s rapid population growth—fueled by new businesses, a lower cost of living, and an attractive climate—means an influx of new buyers from across the country. With the Phoenix metro area consistently ranking as one of the fastest-growing housing markets in the U.S., there’s no better time to refine your strategy.
Focus on affordability by showcasing hidden gems in neighborhoods like Glendale, Mesa, and Chandler.
Highlight proximity to major attractions like Camelback Mountain, Papago Park, or burgeoning downtown districts.
Educate buyers on the benefits of Arizona’s newer developments, from energy-efficient builds to family-friendly planned communities.
Conclusion: Thrive by Partnering with Technology
The future of Arizona real estate lies at the intersection of technology, trends, and personalized service. By embracing tools like Zillow’s AI-powered search and staying attuned to buyer priorities, you position yourself as an indispensable partner in the home-buying process. Whether it’s connecting families to the perfect home near top-rated schools or finding a lakeside retreat for weekend escapes, your expertise combined with these advancements ensures you’re always a step ahead.
By the way, I help realtors improve their online and social media presence by providing beautiful photos of their listings. That is why I’ve created this FREE HOME PREP LIST for your clients to help your listings look their best. Feel free to share.