Boost Your Business: A Step-by-Step Guide to Getting Listed on Google for Realtors

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By Sean Colón


In today's digital age, an online presence is crucial for realtors looking to increase visibility and attract new clients. With more than 90% of home buyers starting their search online, getting listed on Google is not just an option but a necessity. In this blog, we’ll provide a comprehensive, step-by-step guide for realtors to enhance their online presence and visibility through Google My Business (GMB) and other Google tools.

Why Google My Business is Essential

1. Increased Visibility: Google My Business (GMB) listings appear in local search results and Google Maps, significantly boosting your chances of being discovered by potential clients. When people search for real estate services in Arizona, having a complete GMB profile ensures you show up in the local pack, which is the set of results that appears at the top of Google's search results page. This can lead to more clicks, calls, and visits to your website.

2. Trust and Credibility: A complete and verified GMB profile establishes trust with potential clients. Listings with reviews, photos, and updated information are more likely to attract inquiries. According to a survey by BrightLocal, 82% of consumers read online reviews for local businesses, and they trust these reviews as much as personal recommendations.

3. Improved SEO: A well-maintained GMB profile improves your local SEO, making it easier for clients to find you when searching for real estate services in Arizona. Google favors businesses that provide accurate and up-to-date information, and a robust GMB profile helps you rank higher in search results.

Step-by-Step Guide to Getting Listed on Google

Step 1: Create or Claim Your Google My Business Listing

  1. Sign in to Google My Business: Visit Google My Business and sign in with your Google account. If you don't have a Google account, create one. This is the first step towards managing your online presence across Google, including Search and Maps.

  2. Enter Your Business Name: If your business is already listed, you can claim it. If not, click on “Add your business to Google.” Ensure you enter your business name accurately as this will be how potential clients find you.

  3. Choose the Appropriate Category: Select "Real Estate Agent" as your primary category. This helps Google understand your business and show your listing to relevant searches. You can also add secondary categories that describe your services more precisely, such as "Real Estate Consultant" or "Property Management Company."

  4. Add Your Location: Enter your business address. This is crucial for appearing in local search results and on Google Maps. If you operate from home or do not have a physical office, you can choose to hide your address and specify the areas you serve.

  5. Verify Your Listing: Google will send a postcard with a verification code to your business address. Once you receive it, enter the code to verify your listing. Verification confirms your business's legitimacy and allows you to manage your information.

Step 2: Optimize Your Google My Business Profile

  1. Complete All Information: Fill out all sections of your GMB profile, including business hours, phone number, website URL, and a detailed description of your services. Use relevant keywords like "Arizona real estate," "Phoenix realtor," and "Scottsdale homes for sale" to improve SEO. This information helps potential clients learn more about your business at a glance.

  2. Add High-Quality Photos: Upload professional photos of your listings, office, and team. According to Google, businesses with photos receive 42% more requests for directions and 35% more click-throughs to their websites. Include high-resolution images of properties, interior shots, and photos of your team to personalize your profile.

  3. Collect and Manage Reviews: Encourage satisfied clients to leave positive reviews. Respond to all reviews, both positive and negative, to show that you value client feedback. Listings with reviews are trusted more by potential clients. You can ask for reviews by sending a direct link to clients or including a review request in your follow-up emails.

  4. Post Regular Updates: Use the "Posts" feature to share updates, open houses, new listings, and local market insights. Regular posts keep your profile active and engaging. Each post can include a call to action (CTA) like "Learn More" or "Sign Up," directing users to your website or event.

Step 3: Leverage Google Tools for Realtors

  1. Google Ads: Invest in Google Ads to target potential clients actively searching for real estate services in Arizona. Use location targeting to reach users in specific areas like Phoenix, Scottsdale, and Tempe. Google Ads allows you to set a budget, choose keywords, and create ads that appear at the top of search results.

  2. Google Analytics: Track your website traffic and user behavior with Google Analytics. Understanding how visitors interact with your site helps optimize your marketing strategies. You can see which pages are most popular, how long visitors stay on your site, and what sources are driving traffic.

  3. Google Reviews: Incorporate Google Reviews into your website and marketing materials. Positive reviews enhance credibility and attract new clients. You can display review snippets on your site and use them in marketing campaigns to build trust with potential clients.

Step 4: Monitor and Adjust Your Strategy

  1. Track Performance: Use the GMB dashboard to track the performance of your listing, including views, clicks, and customer actions. Adjust your strategy based on these insights. For example, if you notice that posts about open houses get more engagement, you can focus on creating more content like that.

  2. Stay Updated: Keep your profile information current. Update business hours, contact details, and services as needed to ensure accuracy. This is especially important if you move to a new office or expand your service areas.

  3. Engage with Clients: Use the messaging feature in GMB to respond to inquiries quickly. Prompt responses can convert inquiries into clients. Make sure to enable messaging and set up notifications so you can reply promptly.

Real Numbers to Support Your Efforts

  1. Increased Traffic: According to Google, businesses that verify their information on GMB are twice as likely to be considered reputable by consumers. This trust translates into more clicks and visits to your website.

  2. Enhanced Engagement: Listings with photos and a complete profile receive 35% more clicks and 42% more requests for directions. High-quality photos and detailed information help clients visualize working with you and motivate them to reach out.

  3. Higher Conversion Rates: Real estate businesses with positive reviews and active profiles see higher conversion rates, turning inquiries into closed deals. Reviews provide social proof, and an active profile shows you are engaged and available.


In an increasingly competitive market, having a robust online presence is crucial for realtors. By following this step-by-step guide to getting listed on Google, Arizona realtors can boost their visibility, attract more clients, and establish themselves as trusted professionals in the real estate industry.

Stay Updated:

For more tips and updates on leveraging Google for your real estate business, visit Google My Business Help and Google Ads Resources.

By enhancing your online presence through Google My Business and other Google tools, you can position yourself as a leading realtor in Arizona, ready to meet the needs of buyers and sellers in today's digital age. Taking the time to optimize your online presence can result in increased visibility, credibility, and ultimately, more closed deals.



By the way, I help realtors improve their online and social media presence by providing beautiful photos of their listings. That is why I’ve created this FREE HOME PREP LIST for your clients to help your listings look their best. Feel free to share.