By Sean Colón

Are you struggling to attract buyers to your new listings? Do you want to know the best keywords to include in your description that will make your listing stand out? Look no further! As an expert in the field, I have compiled a list of 10 powerful keywords that will get Arizona home buyers to click on your listing.

1. Stunning: Describing a property as "stunning" implies that it is visually impressive and aesthetically pleasing. It's a great way to catch a buyer's attention and make them want to see more.

2. Spacious: Home buyers are always looking for more space. Including the word "spacious" in your listing description can give the impression that your property has plenty of room to accommodate their needs.

3. Updated: Buyers want a property that is move-in ready, and the word "updated" gives the impression that the property is modern and well-maintained.

4. Convenient: Highlighting the convenience of your property's location or amenities can make it more appealing to buyers who are looking for a hassle-free move.

5. Luxurious: This word implies that the property is of high quality and has high-end features that are not commonly found in other homes.

6. Turnkey: Similar to "updated," "turnkey" indicates that the property is move-in ready and requires no additional work or renovations.

7. Walkable: Many buyers prefer properties that are in walkable neighborhoods. Including this keyword in your description can attract those buyers who are looking for a more pedestrian-friendly lifestyle.

8. Bright: Describing a property as "bright" implies that it has plenty of natural light, which is a highly desirable feature in a home.

9. Private: Many home buyers value their privacy and are looking for a property that can provide them with a sense of seclusion and privacy.

10. Views: If your property has a great view, be sure to highlight it in your description. A beautiful view can make a property much more desirable to potential buyers.

For more on how to write a winning seo-optimized listing description, HERE is an article about how to put these words to use!

It's important to note that while these keywords can be highly effective in attracting buyers, you must also ensure that your descriptions do not violate the Fair Housing Act. Avoid using words that could be interpreted as discriminatory, such as "family-friendly," "young professionals," or "adults-only."

Professional photography can help highlight the key features of a property and make it stand out in the online marketplace. Working with a photographer can enhance the overall presentation of the listing, making it more appealing to potential buyers. This can ultimately lead to more clicks and a higher chance of the property being sold. A well-crafted description with attention-grabbing keywords and stunning visual representation can make all the difference in generating interest and ultimately closing the deal.

By using these powerful keywords in your listing descriptions, you can increase the chances of attracting more buyers and selling your properties faster. Remember to keep your descriptions honest and accurate, and always highlight the best features of your properties. Good luck!

By the way, I help realtors improve their online presence by providing beautiful imagery of their listings. That is why I’ve created this FREE HOME PREP LIST for your clients to help their listings look their best. Feel free to share.