By Sean Colón

Zillow.com is a popular platform for real estate agents to showcase their listings and connect with potential clients. However, like any review platform, it's possible to receive negative reviews that can harm your reputation. In this blog post, we'll share our top tips for handling a negative review on Zillow and how you can rescue your reputation.

1. Don't ignore the negative review

   Ignoring a negative review will only make the situation worse. It's important to respond in a professional and courteous manner, acknowledging the reviewer's concerns and offering to address the issue. This will show potential clients that you take feedback seriously and are committed to providing the best possible service.

2. Respond publicly and privately

   Responding publicly to a negative review on Zillow will show potential clients that you take feedback seriously and are committed to providing the best possible service. However, it's also important to reach out to the reviewer privately to address their concerns and attempt to resolve the issue.

3. Take responsibility and apologize

   If the negative review is a result of something you or your team did wrong, take responsibility and apologize. This will show potential clients that you are accountable and willing to make things right.

4. Offer a solution

   If possible, offer a solution to the reviewer's concerns. This could be a refund, a discount on future services, or a complimentary consultation. By offering a solution, you show potential clients that you are committed to resolving issues and providing excellent service.

5. Encourage positive reviews

   Encourage satisfied clients to leave positive reviews on Zillow to balance out any negative reviews. This will help to improve your overall rating and reputation on the platform. Do not be afraid to ask for a positive review. Doing so will give your client the impression that your reputation is very important to you and your future.

In conclusion, receiving a negative review on Zillow can be stressful for realtors, but it's important to respond in a professional and courteous manner. By acknowledging the reviewer's concerns, taking responsibility, offering a solution, and encouraging positive reviews, you can rescue your reputation and show potential clients that you are committed to providing excellent service.

By the way, I help realtors improve their online presence by providing beautiful imagery of their listings. That is why I’ve created this FREE HOME PREP LIST for your clients to help your listings look their best. Feel free to share.