By Sean Colón

As a realtor, you know that visuals are crucial to selling a home. But have you considered incorporating 360 virtual tours into your marketing strategy? In this blog post, we'll explore how realtors can leverage 360 virtual tours to enhance their listings and ultimately improve their clients' overall experience.

1. Work with a professional real estate photographer

   To produce high-quality 360 virtual tours, it's essential to work with a professional real estate photographer. They have the experience and equipment to capture stunning 360-degree images and create a seamless virtual tour experience.

2. Stand out from the competition

   360 virtual tours help your listings stand out from the competition. Potential buyers can get a sense of the space and layout of the home before even setting foot inside. This can save time for both the buyer and the realtor, as buyers can narrow down their search and only request in-person showings for homes they are seriously interested in.

3. Improve client experience

   By providing 360 virtual tours, you improve your clients' overall experience. They can get a more immersive sense of the home, and it can help them visualize themselves living there. This can lead to more serious inquiries and potentially faster sales.

4. Gain the "3D tour" badge on Zillow

   Zillow recognizes the value of 360 virtual tours and has introduced the "3D tour" badge for listings that include them. Listings with the badge are moved higher on the search results page, increasing visibility and potentially attracting more potential buyers. Zillow now also integrates and propagates the 3D tour to other sites like Redfin and Realtor.com giving even more exposure to your listing.

5. Share on social media

   Once you have a 360 virtual tour, don't forget to share it on social media. This can attract more views and potentially lead to more inquiries and offers.

In conclusion, 360 virtual tours are a powerful tool that realtors can use to enhance their listings and improve their clients' overall experience. By working with a professional real estate photographer, standing out from the competition, gaining the "3D tour" badge on Zillow, and sharing on social media, you can provide a more immersive experience for potential buyers and potentially sell homes faster.

By the way, I help realtors improve their online presence by providing beautiful imagery of their listings. That is why I’ve created this FREE HOME PREP LIST for your clients to help their listings look their best. Feel free to share.